Value Propositions for Ecommerce sites
Examples of how to communicate your offer effectively Simply put, value propositions are the reasons retailers use to persuade us to buy products or services from them rather than competitors. From a...
View Article4 simple Ecommerce merchandising approaches
Practical examples of offline retail techniques that also work online Ecommerce is often considered completely separately from offline retail due to the logistics of both channels. However, if you have...
View Article8 customer service failures of Ecommerce sites that are still all too common
Good User Experience = Good Customer Service = More Sales Christmas shopping has begun and with it, the stress! And no, I haven’t been shopping offline at all, I’ve been shopping online! But this time...
View ArticleEcommerce in 2013
Trends in Ecommerce and E-retail based on year-on-year comparisons The world of ecommerce seemed to go through a more major mainstream media awakening in 2012 with most focus being on the bearing of...
View ArticleDon’t believe the scare stories of what works and what doesn’t in Ecommerce...
An example of using Google’s Multichannel funnels reports to prove the value of digital media There have been quite a few recent stories detailing how big brands such as Interflora have fallen foul of...
View ArticleAvoiding Conversion Path ‘Traps’
How e-retailers can avoid Buyer’s Remorse by considering where coupon codes are introduced in the checkout process In previous posts I have mentioned something that in the offline retail world that is...
View ArticleWhat Makes Great Ecommerce Websites Great? Part 1. The Home Page
5 examples of retail home page good practice Great ecommerce websites are likely to be based on personal preference. But many would agree there are common practices for persuasive design that should be...
View ArticleExamples of retail category page best practice
What Makes Great Ecommerce Website Design? Part 2: The Category Page In Part Two of my series of blog posts looking at the factors that help make different parts of an ecommerce websites more effective...
View Article6 Retail product page best practices
What Makes Great Ecommerce Website Design? Part 3: The Product Page The product page is one of the most important page templates for retail sites, if you look at the footfall across a site (for...
View ArticleThe Importance of Sales Messaging to E-retail conversion
How optimised sales messages on category pages can give your revenue a huge boost On many ecommerce websites one of the first things that is discussed is the design and 'feel' of the site. Phrases such...
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